


She has directed numerous curriculum projects and educator training programs. Tion with a specialty in adult learning theory. Versity of Missouri and completed her course work for a Ph.D. Susan McHugh is a learning specialist with extensive training and experience inĪdult learning and curriculum development. Is actively involved in the public service sector and served as chief of staff to the St. JimĮnjoys conducting business seminars and consulting with small and large businesses. The marketing and management areas at both the undergraduate and graduate levels. In addition to teaching sev-Įral sections of Introduction to Business each semester for nearly 30 years, Jim taught in Louis Community College–Forest Park, Jim coordinatedĪnd directed the development of the business curriculum. As chairman of the Business andĮconomics Department of St. degree from Lindenwood University and has had broadĮxperience in education, business, and government. Professor of English at the University of Miami (Florida). Marketing, non-business marketing, and stress and life management. Has taught many seminars to businesspeople on subjects such as power communications, Two marketing principles texts in addition to many articles in business publications. He has written a marketing communications text and degree from Western Reserve University and his Ph.D.įrom The Ohio State University. Outstanding Teacher on Campus Award four times and was nominated for the award many He has over 30 years’ experience teaching graduate and undergraduate businessĬourses, including introduction to business, marketing, and promotion. Guidance as we developed the text and package.īill Nickels is emeritus professor of business at the University of Maryland, College The instructors and students who gave us such valuable To the team that made this edition possible, especially Thank youįor making everything worth doing and giving us the To our families-Marsha, Joel, Carrie, Claire, Casey,ĭan, Molly, Michael, Patrick, and Quinn. The inclusion of a website does not indicateĪn endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the accuracy of the The Internet addresses listed in the text were accurate at the time of publication. Library of Congress Cataloging-in-Publication Data Vice President, Content Design & Delivery: Kimberly Meriwether Davidĭirector, Product Development: Meghan CampbellĪssociate Market Development Manager: Andrea Scheiveĭirector, Content Design & Delivery: Terri SchieslĬontent Project Managers: Christine Vaughan, Danielle Clement, and Judi DavidĬontent Licensing Specialist: Carrie BurgerĪll credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Vice President, General Manager, Products & Markets: Michael Ryan

Senior Vice President, Products & Markets: Kurt L. Some ancillaries, including electronic and print components, may not be available to customers outside the United States.ġ 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 Sent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broad. Reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written con. Copyright © 2016 by McGraw-Hill Education. Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121.
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Louis Community College at Forest Parkĭownload a complete version in pdf format from this link: Publisher: McGraw-Hill Education 11 edition (January 9, 2015)īy William G Nickels (Author), James McHugh (Author), Susan McHugh (Author) This is the only author team on the market that carefully reviews each and every resource to ensure cohesion.
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